Free Creative-Brief Template for B2B Teams: Set Every Project Up for a Win
If you’ve ever launched a project and felt the team orbit in circles, you already know what a fuzzy brief costs: extra rounds, late nights, and the dreaded “Hmm, that’s not what I meant.” In B2B work, where every asset has to nail brand, message, and timing, a crisp brief isn’t a nice-to-have; it’s air.
We’ve watched a solid brief shave whole days off schedules and turn good work into great work. So we’re giving away the template we rely on at Elemento Zero, pre-filled with pointers for anyone who hasn’t written a brief before.
What Makes This Brief Different?
- Plain-English prompts. No jargon; just quick cues so writers, designers, and execs fill in the same blanks.
- B2B-first fields. KPIs, buying committees, approval chains, the stuff consumer templates forget.
- Zero fluff. Eight sections, one page. Less scrolling, more clarity.'
The Eight Sections You’ll Fill Out
Each box comes with a tip in gray text, kill it after you’ve filled in the real info.
Download the Template (With Built-In Tips)
One button, one tiny form, instant download. The template comes as a Google Doc you can plug into Notion, ClickUp, or any setup you like.
How We Use It (Feel Free to Steal the Playbook)
- Start every project, even “quick” ones with the brief. Ten minutes up front beats two extra rounds later.
- Fill it out together. Marketing, design, sales: one call, shared doc, done.
- Repeat yourself if it helps. If last week’s brand guidelines still apply, paste them again. Clarity beats novelty.
- Keep it visible. Pin it in Slack, link it in Asana, whatever stops “Can you resend the brief?” messages.
- Check back mid-flight. Scope creep loves silence; the brief keeps everyone honest.
Ready to Grab It?
Pop your details in the form below, tap “Send me the template,” and the download starts automatically.
