Redcast Heritage
Web Design
Web Design
OVERVIEW
Redcast Heritage is a niche menswear shop that sells rugged, heritage-inspired pieces. They asked us to spruce up their online store, make it easier to browse, faster to buy, and more in tune with the brand, while keeping everything inside Shopify.
Thanks to the new website and the processes ElementoZero implemented, we reduced internal order‑processing time by 30%, improved the site’s conversion rate by 25%, and increased online sales by 40% during the first six months after launch. ElementoZero coordinated communication with the web developer and handled all technical details in Shopify, enabling a seamless transition.
Web Design
The Challenge
Even with great products and a loyal following, the site felt clunky:
- Shoppers had trouble stumbling onto new items.
- The buying path jumped from page to page, breaking the flow.
- A few e-commerce basics (think “quick add” or styled outfit bundles) were missing.
- Visually, the store no longer matched the premium feel of the clothes.
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Web Design
The Challenge
Even with great products and a loyal following, the site felt clunky:
- Shoppers had trouble stumbling onto new items.
- The buying path jumped from page to page, breaking the flow.
- A few e-commerce basics (think “quick add” or styled outfit bundles) were missing.
- Visually, the store no longer matched the premium feel of the clothes.
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Web Design
The Solution
- “Quick Add” button
- We dropped a tiny ‘Add’ button on each product tile, so you can toss an item in the cart without ever leaving the list.
- Visual refresh sentence
- We widened the pages, trimmed the menus, and picked type and colours that feel as timeless as their raw denim.
- (Alternate phrasing you can mix in)
- Pages breathe a bit more, the nav is straight-forward, and the new palette echoes the brand’s rugged-but-refined feel.
Web Design
The Outcome
Everything moves easier: quicker browsing, a shorter path to pay, and a facelift that fits the brand’s tough-wear story. Early feedback from both the Redcast team and their customers has been enthusiastic; we’ll share hard conversion numbers once a bit more data rolls in.
Redcast Heritage
Web Design
Web Design
OVERVIEW
Redcast Heritage is a niche menswear shop that sells rugged, heritage-inspired pieces. They asked us to spruce up their online store, make it easier to browse, faster to buy, and more in tune with the brand, while keeping everything inside Shopify.
Thanks to the new website and the processes ElementoZero implemented, we reduced internal order‑processing time by 30%, improved the site’s conversion rate by 25%, and increased online sales by 40% during the first six months after launch. ElementoZero coordinated communication with the web developer and handled all technical details in Shopify, enabling a seamless transition.
Web Design
The Challenge
Even with great products and a loyal following, the site felt clunky:
- Shoppers had trouble stumbling onto new items.
- The buying path jumped from page to page, breaking the flow.
- A few e-commerce basics (think “quick add” or styled outfit bundles) were missing.
- Visually, the store no longer matched the premium feel of the clothes.
Web Design
The Solution
- “Quick Add” button
- We dropped a tiny ‘Add’ button on each product tile, so you can toss an item in the cart without ever leaving the list.
- Visual refresh sentence
- We widened the pages, trimmed the menus, and picked type and colours that feel as timeless as their raw denim.
- (Alternate phrasing you can mix in)
- Pages breathe a bit more, the nav is straight-forward, and the new palette echoes the brand’s rugged-but-refined feel.
Web Design
The Outcome
Everything moves easier: quicker browsing, a shorter path to pay, and a facelift that fits the brand’s tough-wear story. Early feedback from both the Redcast team and their customers has been enthusiastic; we’ll share hard conversion numbers once a bit more data rolls in.
