Social Media
OVERVIEW
Gorilla is a big data company helping energy providers work smarter. When we joined the project, their brand had strong potential but needed more structure across channels. We polished their social presence, sharpening the visuals and rolling out a flexible design playbook the team can grab and run with, fast and confidently.
Our collaboration with Elemento Zero came at a time when the brand’s potential hadn’t yet been fully explored. They played a key role in shaping its evolution. Elemento Zero brought clarity, structure, and consistency to the design style, something that came through clearly in both our digital and editorial materials.
The Challenge
With no real system, every design felt like a one-off and the content was slowing the team down.
Design work felt manual, reviews piled up, and brand consistency was getting harder to manage. Everything took longer than it should. The visual identity was there, but applying it across assets was clunky. The team needed a setup that would speed things up without cutting corners.
The Challenge
With no real system, every design felt like a one-off and the content was slowing the team down.
Design work felt manual, reviews piled up, and brand consistency was getting harder to manage. Everything took longer than it should. The visual identity was there, but applying it across assets was clunky. The team needed a setup that would speed things up without cutting corners.
The Solution
We built a Figma-based template library with Gorilla’s brand logic baked in, layouts, type, structure, everything. It was simple to use, hard to break, and didn’t need constant design input. For visual content, we used AI to generate campaign imagery that felt fresh and aligned. It gave the team speed and flexibility, without compromising design integrity.
The Outcome
The system gave Gorilla’s team the tools to create faster, with less back-and-forth. Content moved quicker, looked sharper, and stayed on brand—without needing hands-on design support each time. Everything felt more consistent and more considered, which made showing up on social easier, and a lot more effective.
Social Media
OVERVIEW
Gorilla is a big data company helping energy providers work smarter. When we joined the project, their brand had strong potential but needed more structure across channels. We polished their social presence, sharpening the visuals and rolling out a flexible design playbook the team can grab and run with, fast and confidently.
Our collaboration with Elemento Zero came at a time when the brand’s potential hadn’t yet been fully explored. They played a key role in shaping its evolution. Elemento Zero brought clarity, structure, and consistency to the design style, something that came through clearly in both our digital and editorial materials.
The Challenge
With no real system, every design felt like a one-off and the content was slowing the team down.
Design work felt manual, reviews piled up, and brand consistency was getting harder to manage. Everything took longer than it should. The visual identity was there, but applying it across assets was clunky. The team needed a setup that would speed things up without cutting corners.
The Solution
We built a Figma-based template library with Gorilla’s brand logic baked in, layouts, type, structure, everything. It was simple to use, hard to break, and didn’t need constant design input. For visual content, we used AI to generate campaign imagery that felt fresh and aligned. It gave the team speed and flexibility, without compromising design integrity.
The Outcome
The system gave Gorilla’s team the tools to create faster, with less back-and-forth. Content moved quicker, looked sharper, and stayed on brand—without needing hands-on design support each time. Everything felt more consistent and more considered, which made showing up on social easier, and a lot more effective.
